Fostering health literacy skills for NSW health staff

Statewide Health Literacy Hub

Services provided

  • Visual identity

  • Workshop facilitation

  • Content design

  • User experience (UX) design

  • User interface (UI) design

  • Accessibility testing

Homepage of the Statewide Health Literacy Hub

Background

The Statewide Health Literacy Hub team wanted to design their next generation portal for NSW health staff. The portal needed to offer basic content for visitors, member content for registered users and to integrate with 3rd party platforms for specific digital services.

Homepage for the launch of the Statewide Health Literacy Hub on mobile
Three cards from a plain English game featuring medical terms

The challenge

The client team were committed to delivering four new digital services all at once, which meant they were particularly time poor. So it was critical for us to make collaboration, check points and feedback sessions efficient and to skillfully fill their gaps.

The portal includes some digital services on 3rd party platforms, so it was important to carefully map the user journeys across public facing pages, member pages and across to 3rd party platforms. 

Two screens featuring the Statewide Health Literacy Hub’s login page and the health staff landing page.

What we did

  • Facilitated brand personality workshops with the client team.

  • Co-designed a new visual identity.

  • Applied the visual identity to a suite templates using the brand identity including powerpoint, word, social media and to 3rd party platforms.

  • Conducted a landscape review to curate ideas from horizontal and vertical sectors.

  • Generated empathy maps, a site map, journey maps and wireframes to guide design.

  • Designed interactive elements to create a compelling user experience.

  • Delivered a Figma design system to give the team autonomy to continue to build out the digital service.

An illustration featuring the three Statewide Health Literacy service icons representing seminars, training, and communities of practice.

The result

This work delivered a design package complete with user interface and accessibility specification notes, ready for development. The Hub team now has a scalable digital platform to build out their health literacy offering to staff and deeper understanding of creating accessible content that models health literacy practices.

Working with Made Simpler has been an outstanding experience. Their approach to user experience design is both thoughtful and process-driven, ensuring that every decision is backed by a deep understanding of user behaviors.
— Simon Crowell, Technical Director
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