Hi! We’re Made Simpler.

We help organisations design and scale their health services via human powered technology.

We work across the health life cycle from pregnancy to aged care. Spanning complex health, disease survivorship, disability, patient experience, fitness and wellbeing.

We were founded on a passion for simplicity, great design, and lived experience.

Outlining the health journey, a line connects a health care professional, a person in a wheelchair flying a kite, a pregnant person and someone exercising.

We can help you with…

  • Illustration of a magnifying glass with a person in focus

    Research

    Learning what people need, to inform the design of your health service

  • Illustration of a light bulb

    Strategy

    Facilitating and clarifying the way for your health organisation

  • Illustration of a finger touching an iPad

    Design

    Crafting accessible health websites, apps and services

Examples of our work…

NSW Health - Statewide Health Literacy Hub

User experience design of a platform to engage researchers, health professionals, and consumers in driving health literacy across the state

Leukaemia Foundation

Giving people living with blood cancer the right services and information at the right time through a new digital platform

Healthdirect

Accessible user experience design and design system creation for Australia’s national digital health service

eCase Healthmetrics

User experience and user interface redesign of Australia’s leading aged and home care software provider, with care at the heart of the interface.

InLife

User research and design of digital tools to drive client and operational transformation for a disability care organisation

Pregnancy birth & baby

Simplified content and subscription design for Pregnancy, birth and baby

Ambulance NSW, Medibank & Healthdirect

Improving the 000 customer experience by facilitating a multidisciplinary team through a human-centred design approach

CHARGE Syndrome Australasia

Digital transformation on a budget for a not-for-profit community of family, professionals and people living with CHARGE Syndrome

Your IVF Success

Information design for University of NSW ANZARD report

Australian Olympic Committee

Service and digital design for a new athlete wellbeing program

NSW Health NICU

Research to improve the neonatal intensive care experience

REVL Training

Designing the next generation member experience for a global fitness franchise